News
Mobile Marketer: Mobile Search Specialist JumpTap Wins $26M in New Funding
August 26, 2008
Mobile search and advertising company JumpTap Inc. has raised more than $26 million in its fourth round of funding as part of its expansion plans.
eWeek: JumpTap Banks $26M to Combat Google, Yahoo in Mobile Search, Advertising
August 26, 2008
JumpTap, which looks to challenge, Google, Yahoo, Microsoft and others in mobile search and mobile advertising, earns $26 million from AllianceBernstein L.P., WPP and others. The cash infusion will enable JumpTap to build out its white-label mobile search engine for operators such as AT&T and provide more ammunition to support its mobile advertising customers, which include NBC Universal.
CNET: Upstart JumpTap takes on Google
August 26, 2008
Mobile search and advertising start-up JumpTap has received an additional $26 million in funding and has expanded its relationship with U.S. operator AT&T, the company said Tuesday. JumpTap, based in Cambridge, Mass., provides search technology and advertising services for mobile operators such as AT&T and U.S. Cellular. The company also provides advertising for carriers and content owners such as NBC Universal and Fox Mobile.
TechCrunch: Jumptap Raises $26 Million Series D To Take On Google In Mobile Search
August 26, 2008
Mobile search and advertising startup Jumptap has raised more than $26 million in a series D round led by AllianceBernstein. Existing investors General Catalyst Partners, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners, and WPP also participated. That brings the total capital raised to $73 million.
MoCo News: Mobile Search Firm JumpTap Raises $26 Million For Expansion Plans
August 26, 2008
Cambridge, MA.-based JumpTap, a white-label mobile search and advertising company, plans to announce today that it has raised $26 million in a fourth round of funding, bringing its overall total to $72 million. The latest round was led by Alliance Bernstein L.P., a publicly traded global asset management firm. All other existing investors, including General Catalyst Partners, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners and WPP, participated.
Red Herring: Mobile Searcher JumpTap Finds $26M
August 26, 2008
JumpTap, a white label search engine that is wooing telecom carriers by offering an alternative to Google, has landed $26 million in new capital, the company said Tuesday.
New York Times: Jumptap Scores $26 Million in Latest Round
August 26, 2008
Jumptap, a provider of search and advertising for cellphones, raised more than $26 million in a Series D round of financing led by AllianceBernstein.
JumpTap Wins Juniper Research Silver Award
August 20, 2008
About the FMA 2008 Awards
Silver Award: JumpTap
The Future Mobile Awards are given to companies that we believe have made significant progress within their sector during the previous year, and are now poised to make considerable market impact in the future.
6 Experts Debunk Mobile Marketing Myths
August 6, 2008
Every once in a while an industry catches a tiger by the tail. And when that happens, its decision makers know enough to hold on for the wild ride that follows because it generally leads straight to the Mighty Profit Land.
JumpTap CMO Paran Johar Reveals Strategy
August 4, 2008
JumpTap CMO Paran Johar Reveals Strategy; Sharper Focus On Delivering Display Ads In Synch With Mobile Search Queries, Behavior, Context & Location
Following up today on the recent and significant tie-up between JumpTap and Pinch Media, an analytics and advertising company for iPhone applications (which MSG covered here). The two companies have launched an ad network allowing developers to monetize their iPhone App Store applications. I contacted Paran Johar, JumpTap Chief Marketing Officer, for details about the deal - and got that and more: a progress report on JumpTap’s search advertising platform. Special thanks to Paran for the exclusive briefing and to Julie Ginches, JumpTap’s new Director of Marketing Communications, for setting it up on short notice.
PinchMedia and JumpTap partner up for iPhone apps ad network
July 28, 2008
A newly formed partnership between iPhone analytics firm Pinch Media and mobile search and ad company JumpTap may connect brand-name advertisers with iPhone application users.
JumpTap, Pinch Media launch in-app iPhone ads
July 25, 2008
Mobile search and advertising network JumpTap and Pinch Media have joined forces to offer in-application iPhone advertising.
Pinch Media, JumpTap Forming iPhone App Ad Network
July 25, 2008
Pinch Media, the first analytics and advertising company solely for iPhone apps, and JumpTap, the leading mobile search and advertising company, have announced that they are joining forces to create Pinch Advertising, a new ad network for iPhone applications.
MOBILE MONDAY: Insight into mobile campaign effectiveness
June 15, 2008
JumpTap - a mobile search and advertising solutions provider – announced results at the The New York Mobile Marketing Forum, from a new study commissioned from Research and Analysis of Media (RAM), on the effectiveness of mobile advertising.
MOBILE MARKETING MAGAZINE: JumpTap has announced the results of a study on the effectiveness of mobile advertising
June 13, 2008
JumpTap says the results, which were presented earlier this week at the Mobile Marketing Association’s New York Mobile Marketing Forum, reveal the effectiveness of mobile advertising, compared to online advertising , with regards to brand recognition, recall and purchase rates.
Mobile advertising is almost ten times more effective on young consumers than other forms of advertising
June 12, 2008
Mobile advertising is almost ten times more effective on young consumers than other forms of advertising, according to research released by mobile ad firm JumpTap.
The effect of mobile advertising grows.
June 11, 2008
JumpTap and RAM conducted research with a sample group of 300 Swedish Telia SurfPort users to measure advertiser recall, purchase intent and ad quality on mobile.
JumpTap Extends Presence in Sweden
June 10, 2008
The expansion comes in response to explosive growth in the burgeoning Spanish, Nordic and Baltic markets and success of JumpTap’s mobile search and advertising solutions.
MOCONEWS.NET JumpTap To Provide White Label Search And Advertising To U.S. Cellular
May 28, 2008
The announcement today by JumpTap that it will be providing mobile search and advertising services to U.S. Cellular, further demonstrates that mobile-search is still anyone’s game. The Cambridge, Mass.-based company plans to make the announcement today at Qualcomm’s (NSDQ: QCOM) Brew conference in San Diego.
MOBILE MARKETER U.S. Cellular to Use JumpTap for Mobile Search and Advertising
May 28, 2008
U.S. Cellular, the nation’s sixth-largest wireless carrier, has picked JumpTap for providing mobile search and advertising to its subscribers. News of the deal comes soon after JumpTap opened offices in Stockholm, Sweden, and Madrid, Spain, as part of an international push. U.S. Cellular is JumpTap’s 17th carrier partner.
ADWEEK The Internet on Steroids: Mobile Advertising Wields Great Power, and Demands Great Responsibility
May 21, 2008
By Paran Johar CMO JumpTap
If advertisers thought online/digital advertising was a challenge, there is bad news. A tidal wave is about to hit a brand near you. It has few standards or metrics and hundreds of hardware and software configurations and interfaces.
Dan Olschwang Live Media Blog on GoMo News
April 4, 2008
Dan Olschwang at CTIA 2008 video blog interview with GoMo News
JumpTap and NBC Univ Sign Ad Deal
April 3, 2008
Search specialist JumpTap is to be NBC Universal’s ad solutions provider.
NBC, Fox in Pacts for Targeted Mobile Ads
April 1, 2008
JumpTap network provides a way to show users more relevant messages
The mobile phone is universally regarded as a personal device. For NBC and Fox, that means targeting ads in the medium based on prior search behavior and other user data.
NBC, Fox in Pacts for Targeted Mobile Ads
April 1, 2008
For the market to take off, players need to offer more than typical banner placements, said Paran Johar, chief marketing officer of JumpTap. "You've got to have a targeted experience for a mobile phone [rather] than a dancing mortgage ad," he said.
Gmystery
March 1, 2008
I talked with Dan Olschwang, JumpTap CEO at Mobile World Congress in Barcelona, Spain. (Jumptap offers a competing white-label mobile search technology to wireless carriers.) Olschwang defines Google's strategy as this: Google wants people to go to Google. Olshwang has a point. Google's deal with mobile operators gives Google access to that operator's customers. Ultimately Google could become a direct competitor with existing partners like Nokia and wireless operators. Maybe that's why T-Mobile dropped Google in favor of Yahoo. But then wireless manufacturers and operators are both becoming Internet companies; could it be that one day a carrier is no longer a carrier?
JumpTap Score 7-Country Search and Ad Deal
February 11, 2008
Mobile Internet search and advertising start-up JumpTap said Monday that it will provide search and advertising services for seven TeliaSonera mobile carriers in Europe.
Mobile Isn’t Exactly a Sure Thing for Google
February 9, 2008
JumpTap, which is currently working with 16 carriers around the world, is able to access this user data because it collaborates directly with these carriers, Ramer said. Google, on the other hand, could become a direct competitor to carriers, including Verizon Wireless and AT&T, if it wins spectrum licenses in the 700MHz spectrum auction now being conducted by the Federal Communications Commission. What's more, Google's business model depends on its consumer brand and its direct relationship with consumers. Ceding too much control to Google makes carriers nervous because they don't want their services to become commoditized.
JumpTap in Wireless Week - Combination Sounds Daunting
February 8, 2008
That might be good news for some of the mobile-specific startups, like JumpTap and Medio Systems. They're up against the big-muscle online guys that can approach brands with their portfolios and then say, hey, why not add mobile to the mix? On the other hand, as JumpTap Chief Marketing Officer Paran Johar points out, the smaller mobile search companies can be nimble and innovative while the behemoths sort out their merger and acquisition strategies.
JumpTap in The Guardian: Mobile Web or Another Falst Start?
January 14, 2008
Dan Olschwang believes that operators are missing out on a potentially huge market if they let Google be their only handset search engine. "There are two options: make a significant push into advertising or roll over and surrender," says Olschwang.
JumpTap in Chicago Sun Times: Marketing Goes Mobile
January 10, 2008
''That's how a new market is being created,'' said Dan Olschwang, chief executive of JumpTap Inc., an ad-technology company. ''People adopt all kinds of stuff they know from other medium and gradually the industry learns how to utilize the best in this new medium that's called the mobile phone.''
JumpTap Highlighted in Recent Forbes Article
October 11, 2007
JumpTap represents a different approach for carriers seeking to capitalize on their investments in high-speed networks without having to cut a deal with Google.
JumpTap in The New York Times
October 8, 2007
Most carriers in the United States have chosen to shun the major search engines for now. Instead, they have promoted the search engines and ad systems of small technology companies like JumpTap and Medio Systems, whose services they can stamp with their own brands.