Events
MOBILE WEB EUROPE
Paddington Hilton, London
September 22, 2008 - September 24, 2008
Booth Number: TBD
"Exposing Content and Services to End Users through Effective Mobile Search and Discovery"
Mike Kent, JumpTap Vice President and General Manager EMEA
Wednesday, September 24th 15:30 pm
http://www.mobilewebevent.com/newt/l/mobileweb
OMMA EXPO NEW YORK
Marriot Marquis
September 18, 2008 - September 19, 2008
Booth Number: TBD Time: 12:00pm -12:45pm
On-Deck vs. Off-Deck ... where is Mobile Marketing Headed?:
On Deck/Off Deck planning: While the Mobile Web grows in popularity at breakneck speed, the carrier deck remains a key driver of massive audiences. How do you plan across the carrier and the mobile Web generally? Does one deliver a different kind or scale of audience? Are the carriers becoming more responsive as Mobile Ad Networks reach scale? Do the off-deck networks offer greater value and bang for the buck? This panel might have a number of marketers working on both platforms: entertainment and film advertisers, auto marketers, lodging.
Moderator:
Evan Neufeld, Research, M:Metrics/comScore
Speakers:
Paran Johar, CMO JumpTap
Michael Nevins, Group Director, GroupM
Jordan Berman, AT&T Mobility
Chip Canter, NBC Universal
http://www.mediapost.com/events/omma/08east/index.cfm?ip=Agenda